Master Agency Media Services (MAMS) contract

This contract offers access to media strategy, planning, buying and reporting services.

Contract details

Lead Organisation: Department of Government Services

Conditions of use: mandatory

Arrangement type: sole supplier

Start date: 30 May 2021

End date: 7 June 2025

What’s covered

This contract covers:

Campaign services:

  • a campaign is designed to inform, educate or change behaviour of the general public
  • this needs strategic planning in media and creative services to achieve set objectives.

Functional advertising services:

  • functional advertising is simple and informative, and generally for immediate or short-term appearance.

Recruitment advertising services:

  • 'always on' recruitment advertising and with niche or specialised platforms and publications.

A full description of services is available in the contracts portal.

For more information, please contact: MAMS@dpc.vic.gov.au

What's not covered

This contract does not support standard online recruitment advertising such as vacant position advertising provided by LinkedIn and Indeed. Direct engagement with these providers is required.

To access online advertising through SEEK see, Recruitment advertising services contract.

For further information on recruitment advertising email the category manager.

Using this contract

All Victorian Government departments and agencies are eligible to use this contract.

Find out who can use state purchase contracts.

This contract provides:

  • full visibility of costs
  • a dedicated team of 63 staff to service whole of Victorian Government advertising requirements
  • value for money
  • offers services and support
  • covers a range of media channels such as television, digital, print, and radio
  • streamlined services covering media and dashboard reporting
  • advice and analysis for individual campaigns
  • communications training and seminars.

Supplier details

Optimum Media Direction Pty Ltd

ABN: 29 075 944 777

Address: Level 5 650 Chapel Street South Yarra VIC 3141

Contact: Kenny Stewart (Group Managing Director)

Mobile: 0409 795 560

Email: kenny.stewart@omd.com

Website: https://www.omd.com/contact/australia

Key contact

Contact: Tim Carrucan

Title: Operations Director

Telephone: 0409 747 447

Email: tim.carrucan@omd.com

How to buy

Buyers need to request access to the confidential information system to join this contract.

Updated