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Master Agency Media Services (MAMS) contract

This whole of Victorian Government contract offers access to media strategy, planning, buying and reporting services.

Summary

This whole of Victorian Government contract offers a sole supplier for media strategy, planning, buying and reporting services.

Lead Organisation: Department of Treasury and Finance

Conditions of use: Mandatory

Contract reference number: SS-01-2017

Arrangement type: Sole supplier

Start date: 1 December 2017

End date: 30 November 2020 (there are two 1-year options to extend this contract)

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Key benefits

Key beneifts of this contract include:

  • value for money
  • it offers services and support
  • covers a range of media channels such as television, digital, print, and radio
  • streamlined services covering media and dashboard reporting
  • advice and analysis for individual campaigns
  • communications training and seminars

What’s covered

This contract covers:

  • campaign services
    • a campaign is designed to inform, educate or change behaviour of the general public
    • this needs strategic planning in media and creative services to achieve set objectives
  • functional advertising services
    • functional advertising is simple and informative, and generally for immediate or short-term appearance
  • recruitment advertising services
    • recruitment advertising using all different types of media communicates information to attract applications for a specific role or a number of roles for high-volume recruitment

A full description of the services available is in the contracts portal.

Customer Feedback

It's encouraged that feedback is provided to DTF on the performance of MediaCom at the end of each activity. This can be done by completing the following MAMS SPC customer satisfaction survey .

More detail on providing customer feedback is under 'Using this contract', step 6, on this page.

Supplier details

The supplier has a primary contact, but once you know the service you need, you can contact one of the campaign teams directly.

Mediacom Australia Pty Ltd

ABN: 37 000 421 018
Address: Level 25/2 Southbank Boulevard Southbank VIC 3006
Contact: Nicole Boyd (Chief Client Officer)
Mobile: 0418 272 805
Email: nicole.boyd@mediacom.com
Website: http://www.mediacom.com/au

Key contacts

Client director and contact details Clients

Anton Abraham
0414 195 479
anton.abraham@mediacom.com

  • TAC
  • DPC
  • Aboriginal Victoria
  • Victorian Police
  • DELWP
  • Defence
  • VEC
  • Development Victoria
  • Sustainability Victoria
  • EPA
  • IBAC
  • Fisheries
  • Zoos Victoria
  • Study Melbourne

Maree Hall
0459 041 555
maree.hall@mediacom.com

  • Grand Prix
  • Worksafe
  • DHHS
  • Vic Health
  • City of Melbourne
  • Creative Victoria
  • Arts Centre
  • NGV
  • ACMI
  • Museums Victoria
  • Energy Safe

Jessica Simpson
0420 286 542
jessica.simpson@mediacom.com

  • DET
  • TAFEs
  • DJCS
  • Responsible Gambling
  • Consumer Affairs Victoria
  • CFA

Carla Bradshaw
0417 429 284
carla.bradshaw@mediacom.com

  • Transport for Victoria
  • OCG
  • PTV
  • Rail Projects
  • LXRP
  • Western Distributor
  • VicRoads
  • CPV
  • Custom Plates
  • DJPR
  • DOT

Matt Mills
0400 659 480
matt.mills@mediacom.com

  • Visit Victoria

Joanne Matthews
0421 251 573
joanne.matthews@mediacom.com

  • Functional and recruitment activity across all clients

Join this contract

To join this contract and access more information:

Step 1. Expression of interest

Public entities interested in joining the contract can register their interest by contacting the MAMS Category Manager at mams.spc@dtf.vic.gov.au.

Step 2. Eligibility

The MAMS Category Manager will verify your eligibility to access the contract, which is approved by the lead department.

Step 3. Complete a User Services Deed

If a public entity wants to access MAMS SPC they will need to complete a user services deed.

Upon obtaining the lead department's approval, notify MediaCom that the access has been granted.

Use this contract

Read the user guide before using this contract, so you can identify whether you need 'campaign', 'functional', or 'recruitment' services.

The user guide is available in the contracts portal.

Step 1. Classification of advertising types

First determine the type of advertising required and whether it is classified as campaign, functional or recruitment advertising.

Refer to the Department of Premier and Cabinet’s classification of advertising types on the link below:

Communication Planning and Master Agency Media Services

Step 2. Use the brief template

Fill out the template for the services you need, then send it to your organisation’s contact.

Include this information in your order:

  • purchase order number
  • cost centre
  • MAMS number

Step 3. Receive your quote and schedule

After MediaCom checks your brief, they will provide a media schedule and quote.

The quoting process needs more time for a complex brief. If a brief is complex, MediaCom assesses the time they need on a case by case basis.

These are the processing lead times and reporting turnaround times:

Processing lead times:

Service Major campaign advertising Functional advertising Recruitment advertising
Development of a media strategy in response to a client’s brief 10 business days 5 business days 2 business days
Preparing detailed media plans and media schedules 5 business days 3 business days 1 business day

Reporting turnaround times

Traditional media Digital media Social media
Proof of appearance 10 business days of appearance 5 business days 5 business days
Mid-campaign reporting 5 business days and access to live reporting 5 business days
Post-campaign reporting 20 business days 20 business days 20 business days

Step 4. Submit a purchase order

Make sure you give proper authorisation. MediaCom will contact you for delivery and other details.

Step 5. Invoicing

Make sure that invoices are processed efficiently and MediaCom is paid within 30 days from the day of invoice.

MediaCom will email the invoice directly to accounts payable of the relevant department or the nominated contact. Please give MediaCom the correct email and other contact detail.

All invoices must be accompanied by 'proof or appearance' or similar.

Step 6. Customer Feedback

DTF encourages users to provide all types of feedback on the performance of MediaCom at the end of each activity. 

This can be done by completing the following MAMS SPC customer satisfaction survey . Responses will assist in assessing MediaCom's performance against the contract KPIs. 

All responses are confidential, they will only be provided to DTF's MAMS SPC Category Manager. The survey takes only 5 minutes to complete. Make sure you provide your details to ensure your survey feedback considered. 

Department contract managers

Organisation Departmental Representative
Department of Jobs, Precincts and Regions

Nicole McLean
03 9651 8067
nicole.x.mclean@ecodev.vic.gov.au

Department of Transport

Carla Blatt
0419 201 924
carla.blatt@ecodev.vic.gov.au

Department of Education and Training

Michelle Hogan
03 7022 1437
hogan.michelle.a@edumail.vic.gov.au

Department of Environment, Land, Water and Planning Caroline Rebaque
0418 406 599
caroline.rebaque@delwp.vic.gov.au
Department of Treasury and Finance Bruce Atherton
03 9651 2469
bruce.atherton@dtf.vic.gov.au
Department of Premier and Cabinet Jonathan McGrath
03 9603 9944
jonathan.mcgrath@dpc.vic.gov.au
Department of Justice and Community Safety Michelle Windsor
03 8684 0334
michelle.windsor@justice.vic.gov.au
Department of Health and Human Services Matthew Haworth
03 9096 0591
matthew.haworth@dhhs.vic.gov.au
Transport Accident Commission Paula Vigorelli
0435 410 457
paula_vigorelli@tac.vic.gov.au
WorkSafe Victoria Kristy Taylor
03 9641 1476
kristy_taylor@worksafe.vic.gov.au
Public Transport Victoria Mairi McPhee
03 9027 5338
mairi.mcphee@ptv.vic.gov.au
Victoria Police Leigh Davies
03 9247 3362
leigh.davies@police.vic.gov.au
Visit Victoria Fiona Ive
03 9002 2209
fiona.ive@visitvictoria.com.au
Major Transport Infrastructure Projects Jessica Wickhan
03 9655 6609
jessica.wickham@ocg.vic.gov.au
VicRoads Georgina Koufariotis
03 9091 1763
georgina.koufariolis@roads.vic.gov.au
Creative Victoria Ruth Gormley
03 8683 3216
ruth.gormley@ecodev.vic.gov.au
Victorian Responsible Gambling Foundation Roberta Donovan
03 9452 2655
roberta.donovan@responsiblegambling.vic.gov.au

Reviewed 03 June 2019

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